Lefay is a young Italian luxury resort brand celebrated for its ultra-premium service, high-profile clientele, exclusive SPA method and breathtaking locations. Inspired by its vision of eco high-end hospitality, we crafted a coherent and scalable Corporate Identity & Design System that conveys the brand’s DNA: a new communication language – from photography to digital – blending natural imagery with a refined, high-end tone to express a contemporary idea of sustainable luxury.