Beonme, an emerging Italian brand, challenged us to create a high-level future vision and reimagine a whole new proposition for a digital native skincare brand: from the shopping experience to the actual product and its packaging. We flanked the founders with a lean-startup approach to validate their ideas and build sustainable business growth. Together, we designed and developed a new vibrant yet natural identity with a strongly visual driven storytelling approach and a millennial-proof digital presence.